
Can I ask you a question? When was the last time you walked into Amazon, Barnes and Noble or even your local bookstore to buy a book? Was it recently? When you were browsing around reading the book-sleeve, did an attendant run up to you and say "Quick! There's only 2 left! Buy it before they go!"? What about the last time you bought a book? Did you hand over the book and the money only to find out that they'd thrown 18 other books, a CD collection, a bunch of book tokens, the author's telephone number and a money-off voucher to Starbucks in your bag? No? I wonder why that is? I'm gonna go out on a limb here and say that it's because bookstores generally value the works of each individual author and rely upon the fact that people are buying, say, a Stephen King novel because they actually like his work, value his craftsmanship actually WANT his book. Nothing more, nothing less than that. It's funny then, that in the internet publishing world we tend to do the exact opposite. We tell people that 'There's only 4 left!' or that 'The price will go up at midnight... I can't guarantee ...

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Mar.21,2011
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